About

La Finca is the vision of top art advisor Dane Jensen. It is a company designed around the idea that we collectors or professionals in the arts are stewards for great objects—paintings, sculpture, design, decorative arts, wine, jewelry and other collectibles.

An expert in Contemporary Art, Dane has had a long 25 year history of experience in selling collectibles from both the buy and the sell side of the market.

Before establishing his own Art Advisory to assist collectors in building high value collections, Dane Jensen was the top-selling Director of the Art Advisory for Gurr Johns, Inc. in Los Angeles, which during his time there was the largest Art Advisory in the world. Because it was also a 100 year old appraisal firm, the company inevitably saw opportunities in selling whole and parts of whole collections. Dane established himself as the leading strategist in bringing collections to market, adding a new dynamic, energy and outstanding results to this specific discipline. 

He achieved exceptional results for his clients across many key sale categories including  Modern and Contemporary Art, 20th Century Design, Historic Furniture and Decorative Art, Old Master paintings and sculpture, Books and Manuscripts, Prints and Multiples, Historic California and Western Art, Watches and Jewelry, Wine, Historic Asian Art and Indigenous Textiles among others fields.

Previously, Dane was the Director of Contemporary Art and an Auctioneer with Bonhams in Los Angeles, consigning high-level works for auctions in Los Angeles, New York, London and Hong Kong. There he worked with a number of high-profile estates such Margrit and Robert Mondavi collection out of Napa in divesting of their Contemporary Art holdings which included works by Wayne Thiebaud, Helen Frankenthaler and Richard Diebenkorn. At Bonham’s he consigned numerous marquis consignments that graced the cover of various auction catalogs. There he developed his style of generating exceptional results by curating whole sales or sections of sales. Central to this strategy was drawing out what would excite collectors about each offering—unique provenance, highlighting why a work was a particularly good example from a given artist, or creating interest around a specific art movement. For example, his series of curated auctions that focused on Op Art, a global movement that emerged in the 1960s, was 100% sold in Los Angeles, New York and London. He also organized numerous cross-disciplinary auctions and curated events between is department of Contemporary Art in collaboration with the Design, Wine, Cars, Entertainment, Books and Manuscripts, Prints and Western Art and Technology departments.

As an independent curator, Dane produced exhibitions for the Wattis Institute of Contemporary Art, the Yerba Buena Center for the Arts, American Institute of Architects and the Oakland Museum of California. He was the Gallery Director for Moss, the legendary contemporary design gallery founded by Murray Moss in New York, and was previously the Director of the Earl McGrath Gallery in Los Angeles, a well-known figure in the art world, international social-scene and the music industry.

Dane has a Masters degree in Curatorial Practice from the California College of the Arts in San Francisco and earned a Bachelor’s degree in Art History from the University of Wisconsin-Madison.


“With a generational-shifts in wealth taking place now it is more important than ever to have works placed in the right context and well-positioned to realize their utmost potential.”